You’ve likely heard of WordPress. As a key platform in the website building world, In general, WordPress is an ideal platform for websites that want to work on their SEO. Functions as a website builder, WordPress offers tons of features that allow businesses great flexibility if they want to build their websites through it. Whether or not this platform is best for you mostly depends on what you intend to do with your website and how you want it to look. If you are starting a business on a brand new domain, it makes sence to consider buying an expired or aged domain. Read overview of expiring domains of 2018 by clicking here. 

Is WordPress SEO-friendly?

The simple answer is yes. WordPress is a great choice for brands that do not have experience in building a website but want it to get a high ranking in search results. What’s more, it provides numerous SEO-friendly features, whereas some are by default part of every WordPress site while others can be added by using WordPress SEO plugins. In short, WordPress is a viable option for businesses today. Here are seven features of a WordPress site that will help boost your SEO.

1. Optimized title tags and headings

Title tags and headings are two of the most essential SEO components. These elements are used by Google to measure how relevant your website is in search results. Through WordPress, you can now make optimized headings and title tags that incorporate your main keywords. Even without any coding knowledge, you can set up your optimized title tags and headings using WordPress. Additionally, you can pick what best matches your page without needing to dig into your site’s backend. As a result, it’ll be easier for you to turn these components SEO-friendly.

2. Easy-to-use content tool

We all know that content creation is an integral part of SEO. WordPress offers an easy-to-use content tool that allows you to create and publish content right on the platform. This way, you can drive traffic to your site, all the while, boosting dwell time on your web pages. Also, this content tool lets you easily publish quality-content that educates and engages your audience.

3. Optimized images

Images are significant elements as they play a tremendous role in keeping leads on your website. Your site visitors dislike seeing blocks of text, which is why visual content today gets 94% more views as opposed to text-only content. With WordPress, you can easily add optimized images on your site and create engaging web pages. That’s because this platform includes a feature that lets you put alt text on your images, which is helpful if the images won’t load or if there’s a visually-impaired visitor on your site. Not only that but alt texts also help search engines understand your images better. Ultimately, having optimized images contribute to making your WordPress SEO-friendly, thus, increasing the chances of your site ranking better.

4. Proper HTML markup

Another SEO-friendly attribute of WordPress is its ability to let you create HTML pages that are easily understood by search engines, a.ka. SEO-friendly pages. A page structure consists of paragraphs of text, headings, and links to content. By having a proper HTML markup, it’s easier for you to structure your website so search engine crawlers and users can easily read your site.

5. Custom link structure

Creating custom URLs is made possible with WordPress. This feature allows you to put permalinks on your site that include your keywords. Doing so will make it easy for you to construct URLs that match your page’s keyword targeting and content. Having the ability to customize your URLs contribute a lot in helping your site rank better in relevant search results.

6. Optimized site themes

One of the top reasons why WordPress is best for web design, las vegas seo & digital marketing is that it gives brands an option to build an SEO-friendly website thanks to its array of optimized website themes. WordPress has pre-built themes for websites that are specifically designed to be search engine-friendly. So, regardless of which theme you’ll use, your website will automatically get the proper HTML markup for it be displayed in relevant search results. Apart from being optimized for search engines, these themes are also professional-looking, so you won’t need to worry about that certain aspect. Having a high-quality and pleasant-looking website is important as it increases your site’s chances of getting more people to interact with your page and check your content. With WordPress’s site themes, you can build a website that boosts engagement and dwell time.

7. Fast-loading website

Online users hate waiting for websites to load. If your site takes too long to load, they will easily abandon your site and go to your competitor instead. Undoubtedly, a slow-loading website will hurt your organic ranking, thus, it’s crucial to have a website that is quick to load. Luckily with WordPress, you can do exactly this. If you just use the best practices, such as using a high-quality and SEO-friendly theme and having good hosting, you can create a fast-loading website.

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